Women’s Fitness & Wellbeing Coach
Midlife changes everything– your body, your energy, your priorities.
If you’ve ever felt like you’re doing “all the right things” and still not feeling like yourself… you’re not alone.
I’m Jessica (but you can call me Jess), and I’ve spent the last 20+ years helping women build strength, confidence, and wellbeing through life transitions.
Early in my career, I taught postnatal dance and fitness classes and watched women bombarded with “get your body back” messaging during one of the most vulnerable seasons of their lives, when what they really needed was support, community, and movement that helped them feel strong again.
That experience shaped everything I believe about fitness and wellbeing: it should help you feel more like your best self, not a “fix-it” or “improvement” project.
From building and leading an award-winning dance and fitness studio to coaching women in health, wellness and leadership, I’ve worked with thousands of women all over the world, supporting them through changing bodies and lives, shifting energy and identities, and burnout and fresh-starts.
Now, as the wellness industry capitalizes on perimenopause and menopause, I’m seeing the same tired pattern show up again: fear-based messaging, trendy fixes, and “must-have” promises that don’t hold up to research.
Honestly? I call B.S.
What midlife women need is a plan that’s smart, supportive, and actually doable.
That’s why I created Jessica Griffin Fitness & Wellbeing: Joy-Giving Fitness for real midlife women. A compassionate, evidence-based, midlife-smart approach that supports your body and your life—without shame, pressure, or perfection.
- No toxic diet culture.
- No pressure to shrink yourself.
- No guilt, shame, or “fixing” required.
Because you don’t need to be better—you just need fitness and wellbeing that works for this season of your life.
Credentials + Experience
- 20+ years leading women’s fitness and movement education, supporting women through major life transitions.
- Certified Integrative Health & Wellness Coach (Nickerson Institute of Integrative Health)
- Somatic and Trauma Informed Coaching Training (Nickerson Health Institute)
- Professional Certified Coach (International Coaching Federation)
- Extensive training and certifications across a wide range of formats, including Pilates, barre, yoga fusion, strength training, women’s fitness, core + pelvic floor, and dance.
- Deep experience helping women create sustainable, satisfying lives by integrating health, fitness, wellbeing, and the realities of work, family, stress, and identity shifts
Tiny + Small– Yes You Can!
I believe in small, meaningful change that adds up over time. Whether you’re building a fitness habit, shifting your mindset, or learning to move with more ease, it starts with one step, one choice, one moment of self-investment.
And I’ll be with you the whole way, cheering you on—whether you’re giving 100% or BAM-ing it. (Bare.Ass.Minimum.- anything counts!)
Because taking care of yourself isn’t selfish. It’s how you create a stronger, healthier, more powerful version of yourself.
Because when women are strong and empowered, the world is a better place!
Let’s move through midlife together. You’ve got this.
What you can expect with me
- Fitness + wellbeing support designed for midlife: strength, mobility, stability, cardio, recovery and the habits that help it all stick
- Evidence-based guidance without fear tactics, diet culture, or trendy quick fixes
- Clear coaching and options so you can meet your body where it’s at and build from there
- A focus on sustainable change: consistency over intensity, progress over perfection
- A holistic lens that respects the foundations: sleep, stress regulation, nutrition basics, connection, and supported mental health
What My Clients Are Saying
“Working out with Jessica has been an absolute joy!”
Even online I can feel her supportive and loving spirit through the entire class. She keeps it all fun and full of energy, while giving us a great workout both physically and caring for us mentally. It’s one the best workout programs I’ve ever had the pleasure of being part of!
Liz | Live Classes & On-Demand Member
“OMG you are the best!”
I just did your Groove Cardio workout video, and the focus, movement, and rhythm, as well as your encouraging, positive words, popped me out of a bad mood and into the hopeful and motivated place I like to be!!
Rebecca | On-Demand Member
“So fun you forget you’re even exercising.”
Jessica really hits the beats and makes this a fun class where you forget you’re even exercising. Great for beginners and experienced individuals alike!
Carley | Live Classes & On-Demand Member
“It’s dramatically improved my consistency and motivation.”
Jessica has a special talent for making fitness fun! Access to her On-Demand programming, with its attention to my middle-aged needs, has dramatically improved my attitude, consistency and motivation for fitness.
Amy | On-Demand Member
Ready to get started?
Midlife Fitness & Wellbeing in Your Inbox
Get thoughtful, non-spammy emails with practical support for midlife fitness, health, and wellbeing.
I share new On-Demand workouts and programs, class and workshop updates, plus ideas and resources that support real-life consistency, energy, strength, stress management, and feeling good in your body.